Business Systems Group and the Triathlon Sponsorship Question
商品編號：9B13A052
出版日期：2014/04/28
再版日期：2014/04/24
商品來源：
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Case (Field)
涵蓋議題：Sport marketing;sponsorship objectives;relationship quality;renewal;exit;South Africa
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：South Africa
產業：Information; Media & Telecommunications
事件年度：2012
AWARD WINNER - Emerald/AABS Case Study Competition
In December 2012, the CEO of the professional services company Business Systems Group (BSG) called his management team together to evaluate the firm’s continued sponsorship of the BSG Triathlon Series. The previous five years of the sponsorship were considered a worthwhile investment by the business, although the relationship with Triathlon South Africa (TSA) was becoming increasingly strained. The case charts the growth of BSG’s business in South Africa and the United Kingdom, as well as the evolution of the sponsorship and relationship with TSA. The decisions facing BSG were whether to renew the sponsorship and build towards the Rio Olympics in 2016, continue with the BSG Triathlon Series without TSA sanction or exit the firm’s involvement in the sport.
教學手冊：Business Systems Group and the Triathlon Sponsorship Question - Teaching Note
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