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Calle 13: The Urban Band Route to Fame

Valerie Rivera Lozada; Victor Quinones

商品編號:9B13A035
出版日期:2013/11/18
再版日期:
商品來源:
商品主題:Marketing
商品類型:Case (Pub Mat)
涵蓋議題:Entertainment marketing;strategic marketing;services marketing;Puerto Rico;Latin America
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Puerto Rico
產業:Arts; Entertainment; Sports and Recreation
事件年度:2012

A Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to expand its market, and the members must decide how to proceed: Should the band shed its controversial image in an effort to gain a broader degree of public acceptance? Should it maintain the current style, provoking and delighting listeners with its sometimes scandalous antics?

教學手冊:Calle 13: The Urban Band Route to Fame - Teaching Note
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