Many people who attended a meeting with Steve Jobs said that being there was like going on a magical mystery tour. The brilliant Apple leader was indeed ingenious, with his ability to entrance, enthrall, and bring others around to his way of thinking. Jobs was also difficult to decipher and many employees and competitors wondered where his amazing ideas came from. This author, a former employee at Apple, says that Jobs’ magic and mystery was informed by what he calls “re-framing” — or mental model innovation — a talent that only a very few leaders have.
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