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Vossloh: Restoring Trust after Two Consecutive Profit Warnings

Jan Diebecker; Alexander Flugel; Thorsten Knauer; Tea Luhtanen; Friedrich Sommer

商品編號:9B12M113
出版日期:2013/07/02
再版日期:2013/06/02
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Profit warning;stakeholder trust;hostile takeover;Germany
難易度:4 - Undergraduate/MBA
內容長度:17 頁
地域:Germany
產業:Construction
事件年度:2011

Vossloh AG is preparing for its annual December conference with investors and analysts. The company, whose core business has always been the railway engineering sector, had to issue two consecutive profit warnings in 2011, which sent its stock back to levels last seen only in the aftermath of the economic crisis of 2009–10. The company’s primary task is to find the right arguments to satisfy the conference participants and regain their trust. Vossloh’s business units, relevant business environments, and problems such as stock developments and the threat of hostile takeover are discussed. One of the basic issues is whether Vossloh should focus on the still very important home countries in Europe and further strengthen its attempts to increase its share in niche markets or focus more on emerging markets in Asia, South America and eastern Europe.

教學手冊:Vossloh: Restoring Trust after Two Consecutive Profit Warnings - Teaching Note
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