The Toyota Recall: Missing The Forest for the Trees

Jeffrey K. Liker; Timothy A. Ogden

商品編號：9B11TF01
出版日期：2011/01/11
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商品主題：Operations Management
商品類型：Article
涵蓋議題：Operations Management, Operations Strategy
難易度： -
內容長度：7 頁
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In 2010, a sticky accelerator pedal tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors, who have written two widely acclaimed books on Toyota, argue that the pedal’s stickiness was caused not by relaxed manufacturing standards, as was commonly believed, but rather by failing to reconcile the means with the ends in trying to meet a corporate goal. Readers who hope to create a culture of excellence will learn why that particular reconciliation is important and how to achieve it.

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