A Non-Traditional Female Entrepreneur (A) (Traditional Chinese version)
商品編號：9B11MT16
出版日期：2012/03/19
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Leadership;Small and Medium Enterprises, Female Entrepreneur;Growth Plan;Taiwan;CNCCU/Ivey
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Taiwan
產業：
事件年度：2009
In 1985, the president and founder of New Deantronics (ND) launched her sales office in San Francisco, California, and then set up a factory in Taiwan in 1987. With no technical background or prior experience, the president used her system of management strategy and philosophy and built ND’s reputation as a trusted manufacturer and developer of medical devices. All of ND’s products were directly exported to large global health-care companies, including Philips Medical Systems, Johnson & Johnson, and Covidien. With the rapid increase in business, the need for expanding production capacity became increasingly urgent. Sitting in her office in early 2009, the president knew that she could no longer postpone her decision to relocate. Several options were presented to her, and the factors that influenced her decision included considerations about the supply of quality human resources, geographical convenience, the willingness of her current employees to relocate, affordability, and the possibility for future expansion. The president pondered what would be the best bet.
教學手冊：Non-Traditional Female Entrepreneur A, B and C - Teaching Note
補充材料：