Zero, Brammo and the Electric Motorcycle Industry
商品編號：9B11M092
出版日期：2011/05/12
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Product Positioning;Distribution Channel Choice;Environment;Carbon Emissions;Motorcycles;United States
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：United States
產業：Manufacturing
事件年度：2010
Electric motorcycles’ features of zero emissions, light weight, high efficiency, low energy costs, and almost no pollution contribute to the increasing popularity of and substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which, though positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Zero position its products so that Zero would be able to offer a unique value proposition and establish clear dominance in the electric motorcycle industry?
教學手冊：Zero, Brammo and the Electric Motorcycle Industry - Teaching Note
補充材料：