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From Hand-helds to Smart Phones — The Pioneers of Palm Inc.

Phillip C. Nell; Anne K. Hoenen

商品編號:9B11M090
出版日期:2011/10/14
再版日期:
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:Industry Analysis;Strategic Change;Technological Change;Competitive Dynamics;Smartphones;United States
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:United States and worldwide
產業:Information; Media & Telecommunications
事件年度:2010

Palm Inc. was the “founder” of an entire industry. In the mid-1990s, the firm developed the first successful hand-held on the market. It became the uncontested leader within the young and extremely dynamic industry within a short time, both with regard to hardware as well as software. By 2010, however, Palm was not in good shape. The new product, a top-notch smart phone, was not very successful and there were signs of Palm’s bankruptcy on the horizon. Palm had been the leader in the market of hand-held computers with high market share and profitability, and a brand name recognition level of which many other firms could only dream. What had happened to Palm?

教學手冊:From Hand-helds to Smart Phones - The Pioneers of Palm Inc. - Teaching Note
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