Strategic Entrepreneurship in Emerging Market Multinationals: Marco Polo Marine
商品編號：9B11M046
出版日期：2011/07/07
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Entrepreneurial Business Growth;International Expansion;Emerging Markets;Shipbuilding;Family Business;Indonesia;Singapore;Ivey/NUS
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Singapore; Southeast Asia
產業：Transportation and Warehousing
事件年度：2010
Marco Polo Marine (MPM) Ltd was a medium-sized Singaporean shipping company listed on the Singapore Stock Exchange that was involved in regional shipping and shipbuilding. The company was part of a larger Indonesian family business group, and had been built from scratch by the CEO. MPM had started off providing barges to transport sand and mining products, initially for the group’s mining operations, but increasingly for third parties. It subsequently entered the shipbuilding industry by establishing a shipyard in Batam, Indonesia, an island near Singapore. As a next step to grow the company, the CEO intended to become an international player in the much more sophisticated offshore marine services sector, but he had yet to decide what strategy to take to achieve it. The case allows students to analyze a global industry and present recommendations to the CEO for positioning the company within this industry. MPM is an example of an aspiring emerging market multinational, and the case discusses the challenges such companies face in catching up with more advanced incumbents in global industries. In order to penetrate the offshore marine services sector, decisions were required as to what types of vessels to build or buy, which countries to target, and how to enter this market given financial constraints and limited technical expertise.
教學手冊：Strategic Entrepreneurship in Emerging Market Multinationals: Marco Polo Marine - Teaching Note
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