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LumiSmart (A): Answering the Call for Negawatts

Stewart Thornhill; Ellen M. Brown

商品編號:9B11M031
出版日期:2011/10/05
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:New Product Development;Managing Growth;Green Energy;Fundraising;Entrepreneurial Business Growth;Intellectual Property
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:Canada
產業:Utilities
事件年度:2010

The president and chief executive officer (CEO) of an established Toronto-based boutique consulting firm is in the process of expanding his company’s core competency from the largely mature tech sector to the new and rapidly growing field of clean technology. During this time, the CEO is introduced to an inventor and an entrepreneur who have developed a waveform technology that they claim will instantaneously reduce electricity consumption by 30 per cent or more, when applied to a fluorescent lighting ballast. The two of them present the CEO and his partners with a rough prototype, a handful of patents on the verge of expiring, and mere verbal confirmation that the technology can be proven and certified. The CEO is intrigued by the potential of this radical new technology and must decide whether he and his firm will back the partners.

教學手冊:LumiSmart (A) and (B): Answering the Call for Negawatts - Teaching Note
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