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Ujaala Borderline General Insurance Company Limited

W. Glenn Rowe; Lyn Purdy; Unnat Kohli

商品編號:9B11C033
出版日期:2011/09/21
再版日期:
商品來源:
商品主題:General Management/Strategy; Organizational Behaviour/Leadership
商品類型:Case (Gen Exp)
涵蓋議題:Rapid Organizational Change;Staff Turnover;Leadership Problems;Power Struggles;Insurance;India
難易度:4 - Undergraduate/MBA
內容長度:22 頁
地域:India
產業:Finance and Insurance
事件年度:2010

In the last two years, Ujaala Borderline had lost two key accounts and the bidding process for a third large account. Ujaala Borderline’s CEO and an executive VP had just left a meeting with the firm’s largest client, Sweekar Iron and Steel. Sweekar’s CEO had informed them that he was taking his firm’s business from Ujaala Borderline and going with another provider. He had pointed out several servicing issues that had occurred over the last two years and considered these issues to have been ignored. These problems included errors in policies and quotes, and inefficiencies in communication due to Ujaala Borderline’s many organizational changes and high staff turnover. As the CEO left the meeting, he wondered what had happened. He had recently been profiled in a national newspaper as the CEO of the leading general insurer in India, but now felt that he was embroiled in changes that he knew he had created. The CEO realized that Ujaala Borderline had many problems and knew that he had to act quickly and decisively to turn things around or else risk his job.

教學手冊:Ujaala Borderline General Insurance Company Limited - Teaching Note
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