BP and Public Issues (Mis)management

Murray J. Bryant; Trevor Hunter

商品編號：9B10TE09
出版日期：2010/01/09
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商品主題：General Management/Strategy
商品類型：Article
涵蓋議題：Crisis Management
難易度： -
內容長度：6 頁
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BP's horrible missteps after the Deepwater Horizon rig exploded were almost predictable, given the culture of deceit and arrogance that executive actions had encouraged. While the accident could have been prevented, BP might have avoided its intense and deserved public flogging if only it had respected the best practices for managing a crisis and for managing. Readers of this article will learn what BP could and should have done differently.

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