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GSK’s Andrew Witty: Addressing Neglected Tropical Diseases and Global Health Issues — The Pharmaceutical Patent Pool (A)

Michael J. Rouse; Chander Sehgal

商品編號:9B10M109
出版日期:2011/08/04
再版日期:
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Pub Mat)
涵蓋議題:Strategic Stakeholder Management;Corporate Social Responsibility;Brand Management;Pharmaceutical Industry;United Kingdom
難易度:4 - Undergraduate/MBA
內容長度:20 頁
地域:United Kingdom; Global
產業:Manufacturing
事件年度:2009

In February 2009, Andrew Witty, CEO of GlaxoSmithKline (GSK), reflected on his vision for big pharma as a catalyst for change which focussed on two key issues: 1) promoting innovation for the products that treat or prevent neglected tropical diseases and 2) improving access to medicines in the world’s poorest countries. He had announced the creation of the Pharmaceutical Patent Pool and wondered if it was the right strategy to deliver results on these two key issues.

教學手冊:GSK's Andrew Witty: Addressing Neglected Tropical Diseases and Global Health Issues (A) and (B) - Teaching Note
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