Toronto Sun and Caribana
商品編號：9B10D002
出版日期：2010/10/06
再版日期：
商品來源：
商品主題：Operations Management
商品類型：Case (Field)
涵蓋議題：Media;Scheduling;Project Design/Development;Project Management;Critical Path
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Toronto, Canada
產業：Manufacturing
事件年度：2008
It was June 5, 2008 and the senior promotions coordinator was beginning to feel the pressure of managing a major sponsorship event for the Toronto Sun, a daily newspaper publication in Ontario, Canada. She had recently been hired and had received the responsibility of organizing the Toronto Sun's presence in the city's annual Caribana Parade after her colleague failed to make any progress following months of handling the assignment. With only eight weeks until parade day (August 2), she felt challenged to make the company's float a success. The Toronto Sun earned its place in the parade as the primary print media sponsor for the event. Pulling the company's float from the biggest parade event in the city would mean forfeiting valuable marketing exposure. This case was designed for use in an undergraduate or MBA operations management or introductory project management course. Developed to aid instructors in facilitating discussions of key project management concepts, the case content allows for an analytical approach to covering the basic skills in planning a project, including precedence relationships, critical path, due dates, uncertainty (PERT tasks), crashing, etc. It can be used to teach students MS Project or other project management software. It can also be used for a less analytic, more managerial discussion of project management.
教學手冊：Toronto Sun and Caribana - Teaching Note
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