Nitya was preparing for a meeting with an Indian company that manufactured hair oil and fairness cream. She wanted to make use of past research in order to offer her client insights on consumer values. Were emerging markets significantly different from developed markets in terms of consumer values? Were existing brands connecting with Indian consumers? Could values become associated with different socio-economic classes of consumers? With radical changes in the lifestyles of consumers and the proliferation of categories and brands, the Indian context offers unique marketing challenges to marketers.
看看哪些人也有訂購？