Netflix
商品編號：9B09M093
出版日期：2010/03/02
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Planning;Business Model Design;Competitive Strategy
難易度：4 - Undergraduate/MBA
內容長度：20 頁
地域：United States
產業：Arts; Entertainment; Sports and Recreation
事件年度：2005
This case describes how Netflix created the business model of delivering DVDs using mail services. Essentially, Netflix exploited a whitespace that other players, such as Blockbuster, could not engage in primarily because they were constrained by their own business models. The case allows the instructor to develop the details of the capabilities that have allowed Netflix to deliver the values its customers desire. The case can then explore the competitive dynamics between Blockbuster, Netflix and Wal-Mart, a new entrant, in this space. Finally, the case describes future technologies, such as Video on Demand (VOD), that in turn pose a threat to Netflix's business model.
There are two follow-up cases: Netflix Inc.: The Second Act - Moving into Streaming, 9B16M080 and Netflix: Proving the Skeptics Wrongs, 9B16M081.
教學手冊：Netflix - Teaching Note
補充材料：