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MacEwan Goes Global: Internationalization at a Canadian School of Business

Ilan Alon; Mike Henry; Kimberley Howard

商品編號:9B09M020
出版日期:2009/02/25
再版日期:2017/07/27
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Models;Marketing Management;Internationalization
難易度:4 - Undergraduate/MBA
內容長度:13 頁
地域:Canada
產業:Educational Services
事件年度:2008

Given the importance of global education, colleges and universities are faced with increasing pressure from various stakeholders to internationalize their campus. The dean of the Grant MacEwan School of Business is faced with the task of internationalizing the school. Her job is doubly difficult as the school is implementing a strategic move towards becoming a baccalaureate-granting institution, and upgrading its available international programs. The application of standard business models of SWOT and PEST analysis, examining the multi-dimensionality of internationalization and its application in the non-profit sector, and development of defined benchmarks to evaluate the success of any expansion efforts are all areas that the dean should consider in making her recommendations.

教學手冊:MacEwan Goes Global: Internationalization at a Canadian School of Business - Teaching Note
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