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Ribe Maskinfabrik A/S - Developing New Business Areas

Bo Bernhard Nielsen; Torben Pedersen; Jacob Pyndt

商品編號:9B09M012
出版日期:2009/03/31
再版日期:2011/02/09
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Global Strategy;Networks;Value Chain;Supplier Relations
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Denmark, Central and Eastern Europe
產業:Manufacturing
事件年度:2005

Ribe Maskinfabrik A/S (RM) had, during the last 15 years, developed from a simple machine works operating out of Southern Jutland (Denmark) to the modern and globalized RM Group consisting of three distinct business units. This change had developed gradually as its outsourcing activities became increasingly important during the last years. In the beginning, outsourcing activities developed in an ad-hoc and reactive manner. However, RM gained important knowledge on how to optimize the outsourcing processes, and it developed a very extensive network of suppliers, many of which it had relationships with for many years. This network was offered to RM's customers and represented a high value to them. RM had already established these contacts and was able to assure the quality of its partners, which saved its customers valuable time and effort. In that sense, RM exploited its own experience and network of suppliers and became an outsourcing consultant.

教學手冊:Ribe Maskinfabrik A/S - Developing New Business Areas - Teaching Note
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