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Marble Slab Creamery: A Grand Occasion

Elizabeth M.A. Grasby; Renee Zatzman

商品編號:9B09A034
出版日期:2009/11/12
再版日期:
商品來源:
商品主題:Marketing; Communications
商品類型:Case (Field)
涵蓋議題:Market Strategy;Market Analysis;Market Segmentation;Marketing Communication
難易度:1 - Introductory
內容長度:16 頁
地域:Canada
產業:Retail Trade
事件年度:2008

The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks' time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her store.

教學手冊:Marble Slab Creamery: A Grand Occasion - Teaching Note
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