Deposita - Whether to Dominate the Value Chain or Not
商品編號：9B08M072
出版日期：2008/10/24
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Innovation;Expansion;Home Country Advantages;Expansion Option;Hypermediation;Product versus Geographic Expansion;GIBS
難易度：5 - MBA/Postgraduate
內容長度：13 頁
地域：South Africa
產業：
事件年度：2008
Post-Apartheid South Africa has been characterized by high levels of crime, but also by sustained increases in the income levels of the previously disadvantaged black community. Cash is the preferred method of payment for new entrants into an economy, but it is also an attractive target for criminals. Deposita has seized the business opportunity presented by this tension, and developed an automated banking machine, basically an ATM in reverse. As soon as businesses feed their cash into the machine on their premises, information about the deposit is relayed via a cellphone network to the Deposita database. With the realization that Deposita offers a cash management system that not only eliminates the time, cost and inaccuracies of manual cash counting, but also gives businesses remote visibility into the movement of cash, interest in Deposita grew rapidly, both within South Africa and internationally. The case highlights the systemic nature of innovation, technology-enabled innovation at the base of the pyramid, hyper-mediation, and the tension between product and geographic expansion as the owners of Deposita redirect their strategic focus to the entire cash value chain in South Africa or to international markets or both.
教學手冊：Deposita - Whether to Dominate the Value Chain or Not - Teaching Note
補充材料：