Schibsted (B): Should We Start Up "20 Minutes Cologne" Again?
商品編號：9B07M020
出版日期：2007/11/21
再版日期：
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：Global Product;Strategic Scope;Market Entry;Cost/Benefit Analysis
難易度：4 - Undergraduate/MBA
內容長度：2 頁
地域：Norway; Switzerland; Germany
產業：Printing; Publishing & Allied Industries
事件年度：1999
On December 1999, Schibsted, Norway’s largest media company, launched a free daily newspaper, 20 Minutes simultaneously in Zurich, Switzerland, and Cologne, Germany. As of February 2000, the launch of 20 Minutes in Zurich had been considered a success, whereas the Cologne launch had been fraught with difficulty. Schibsted had been caught up in a lawsuit filed by two prominent German publishers. The Cologne edition had been shut down for five weeks. After an appeal, Schibsted had been granted approval to restart distribution. Now the question was: Should Schibsted launch 20 Minutes in Cologne again? This is a supplemental case to Schibsted (A): Should We Launch "20 Minutes"?, product #9B07M019.
教學手冊：8B07M19
補充材料：