Air Deccan (A): Changing the Face of Indian Aviation

Srinivas Sridharan; Ramasastry Chandrasekhar

商品編號：9B07A001
出版日期：2006/12/12
再版日期：2007/12/09
商品來源：
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Case (Field)
涵蓋議題：Pricing Strategy;Entrepreneurial Business Growth;Emerging Markets;Brand Positioning
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：India
產業：Transportation and Warehousing
事件年度：2003

The founder and chief executive officer of Air Deccan, India's first low-cost airline, ponders the imminent launch of the airline. His mind goes back to his passion and vision of empowering every Indian to fly, a bold dream in a country of one billion people who travelled predominantly by buses and trains. Would Air Deccan fly?

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