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NEWAD: Is Nightlife Magazine in Montreal a Good Fit?

Stewart Thornhill; Ken Mark; Jordan Mitchell

商品編號:9B06M086
出版日期:2006/11/06
再版日期:
商品來源:Ivey
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Entrepreneurial Business Growth;Competitive Advantage;Strategy and Resources;Small Business;Services
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:Canada
產業:Business Services
事件年度:2002

The co-founder of NEWAD, a media company, is considering acquiring Montreal’s NIGHTLIFE Magazine. The magazine is distributed free once per month at trendy restaurants, bars, clubs and cutting-edge fashion stores. The co-founder is interested in expanding the business but is unsure if buying an urban magazine would be a good addition to the company’s advertising offerings. This acquisition would require NEWAD to assume debt and the operating losses of the magazine.

教學手冊:8B06M86
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