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Middlesex Mushrooms Limited (A)

John S. Haywood-Farmer; Kara Adlington

商品編號:9B06D014
出版日期:2007/01/29
再版日期:2007/04/02
商品來源:Ivey
商品主題:Entrepreneurship; Operations Management
商品類型:Case (Field)
涵蓋議題:Co-operatives;Small Business;Organizational Structure;Crisis Management;Competition
難易度:4 - Undergraduate/MBA
內容長度:14 頁
地域:Canada
產業:Agricultural Services
事件年度:2006

Tim Adlington, president and owner of Middlesex Mushrooms Limited (MML), had led the formation of a co-operative of mushroom growers with the purpose of increasing the members’ negotiation power and bypassing the intermediaries to sell directly to retailers. The decision to form this co-operative had not been finalized and there were many issues to consider. In the meantime, he and Ted Kuipers were finalizing an agreement to supply mushrooms to a major Canadian supermarket chain. In addition, Adlington and Kuipers were considering the possibility of merging their companies. Adlington sits in his office knowing he has to weigh the advantages and risks of forming this co-operative as well as those of the merger.

教學手冊:8B06D14
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