您選擇的商品

Splash: Ready to Make Waves?

Hari Bapuji; Niraj Dawar; Nigel Goodwin

商品編號:9B06A033
出版日期:2007/03/20
再版日期:
商品來源:
商品主題:Entrepreneurship; International Business; Marketing
商品類型:Case (Field)
涵蓋議題:Consumer Goods;Strategy;Competitive Strategy;Internationalization;Nanyang
難易度:4 - Undergraduate/MBA
內容長度:19 頁
地域:Philippines; Indonesia
產業:Manufacturing
事件年度:2006

Splash Corporation has been dubbed the next Unilever - not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and North America? The company is not short of ambition but resources are scarce.

教學手冊:Splash: Ready to Make Waves - Teaching Note
補充材料: