Segway Human Transporter: More Than a Cool Invention?
商品編號：9B05M045
出版日期：2005/06/22
再版日期：2017/01/16
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Technology;New Products
難易度：4 - Undergraduate/MBA
內容長度：10 頁
地域：United States
產業：Manufacturing
事件年度：2000
The inventor and founder of DEKA research was deciding whether to commercialize his latest invention, the Segway Human Transporter, a self-balancing, battery-operated scooter. The transporter was envisioned as an alternative mode of personal transportation in traffic-clogged urban environments. It also had potential application in developing countries with limited transportation infrastructure. With the versatility to carry riders on sidewalks, rough ground, icy surfaces and inside buildings, the market potential seemed unlimited. Yet, the Segway Human Transporter represented an unconventional transportation choice for potential users. Would there be a market for it, or would it be seen as nothing more than a cool invention? Should the inventor proceed with commercialization, and if so, how?
教學手冊：Segway Human Transporter: More Than a Cool Invention? - Teaching Note
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