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KTM - Ready to Race

Charlene Zietsma; Rob Wong

商品編號:9B05M036
出版日期:2005/05/30
再版日期:2009/01/10
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Corporate Strategy;New Products;International Business;Diversification
難易度:4 - Undergraduate/MBA
內容長度:26 頁
地域:Austria
產業:Manufacturing
事件年度:2003

KTM is a successful European off-road motorcycle manufacturer with sales in 72 countries. KTM has been experiencing impressive growth in both its top and bottom lines over the past several years, but it is facing significant growth pressure from its venture capitalist investor. The chief financial officer must determine how the company could achieve its growth objectives. Options include geographic expansion (increase U.S. emphasis, or expansion to new European Union countries) or product expansion. Implementation options include a merger, acquisition or internal growth. Several opportunities for geographic expansion and product diversification exist, and implementation options include make, buy or ally decisions.

教學手冊:KTM - Ready to Race - Teaching Note
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