Strategic Crossroads at Matav: Hungary's Telecommunications Powerhouse
商品編號：9B05M033
出版日期：2005/11/05
再版日期：2009/01/10
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Growth Strategy;Strategy Development;International Business;Corporate Strategy
難易度：4 - Undergraduate/MBA
內容長度：27 頁
地域：Hungary
產業：Information; Media & Telecommunications
事件年度：2004
In September 2004, four months after Hungary joined the European Union, the strategy group of Matav - Hungary's largest communications company - is working on its mid-term strategic plan. Since being privatized from state ownership in 1993, the company has seen several changes in its strategy, structure and culture. Nearly 15 years later, the company is a fully integrated telecommunications company involved in a broad range of services including fixed line telephony, mobile communications, Internet services, data transmission and outsourcing. The company's latest acquisition of a formerly state run telecommunications company is considered a success, and management believes that international expansion is necessary to realize dynamic growth as its domestic fixed line business is declining. As well, Hungary's mobile market is highly competitive and saturated with 80 per cent of the country having a mobile phone. The management team feels that Matav is at a crossroads with three main options: expansion in Hungary, regional expansion or focusing on organic growth in existing product lines. The team has to consider all of the lines of business in forming a strategy and whether Matav's resources and organization are suitable for a healthy future.
教學手冊：Strategic Crossroads at Matav: Hungary's Telecommunications Powerhouse - Teaching Note
補充材料：