Pro Organics is a major distributor of organic fresh food. The owner is faced with the decision of broadening the company's market and opening a second location. The owner must develop an expansion strategy to test and ensure the viability of success in the new market. The supplement Pro Organics (B), product 9B05M004 discusses how the owner must reevaluate the company's future direction in response to the possibility of a shrinking market and an increasing trend of industry consolidation. An 8-minute video supplement is also available, product 7B05M003.
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