您選擇的商品

Mcavan Advertising

John S. Haywood-Farmer; David Resnick

商品編號:9B05D012
出版日期:2005/01/09
再版日期:2009/09/28
商品來源:
商品主題:Operations Management
商品類型:Case (Field)
涵蓋議題:Advertising;Professional Firms;Ethical Issues;Customer Relations
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:Canada
產業:Administrative; Support; Waste Management and Remediation Services
事件年度:2005

The president of Mcavan Advertising, a full advertising, marketing and design agency, was trying to decide what to do about a long-term client's request. The client, Floos Inc., had referred the president of Ryl Enterprises to Mcavan Advertising and Mcavan began work on the new account. Later, Floos Inc. claimed that Ryl Enterprises was a competitor of Floos and asked Mcavan not to work further with Ryl. Students have to identify and evaluate Mcavan's various options.

教學手冊:Mcavan Advertising - Teaching Note
補充材料: