The owners of a bar & grill located in a major tourist area must decide how to deal with the non-smoking bylaw that is being considered for the township it's located in. The bar & grill serves two different groups: a large number of tourists during the summer and local patrons who frequent the bar throughout the year. The owners are concerned how this bylaw will affect business during the slower winter months. The case allow students to produce a plan that deals with how to influence public-sector decision-makers, deal with multiple customer groups with the possibly conflicting interests, and motivating staff to implement a course of action with which they might not personally agree.
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