A city politician and the former editor of the city's daily newspaper assess the potential for a weekly, controlled circulation newspaper to succeed in the city's $50 million market. They know that the incumbent paper will react strongly to drive out new competitors as it has over many years. The challenge for them is to put together a strategy and a team to enter the market. They will be starting with a mere $250,000 in capital so this operation will have to generate cash very quickly. A second case, The Londoner (B) describes a decision to be made regarding a new service (product 9B05A008).
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