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Fernando Rego and the Fitter

Murray J. Bryant

商品編號:9B04M078
出版日期:2004/12/20
再版日期:2009/10/15
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Value Chain;Cash Flow
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:Canada
產業:Retail Trade
事件年度:2004

An entrepreneur has invented a device to make it easier for men's retailers to measure customers for made-to-measure suits, avoiding error and thereby improving the profit chain for the retailer. The entrepreneur is looking at ways to promote the device to middle- and upper-end men's retailers.

教學手冊:Fernando Rego and the Fitter - Teaching Note
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