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Samsung Electronics and LCD Technology (C)

Charles Dhanaraj; Young Soo Kim

商品編號:9B04M048
出版日期:2005/09/22
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Supplement
涵蓋議題:International Strategy;Product Development Alliances;New Product Development;International Marketing
難易度:4 - Undergraduate/MBA
內容長度:2 頁
地域:Korea
產業:Electric & Electronic Equipment Supplies
事件年度:2004

The liquid crystal display (LCD) group at Samsung Electronics is faced with a new product development challenge - should you go with a product that is well received in the market but the leadership is with the competition or with a product for which the market is yet to be tested but with some remote potential to leapfrog the competition. This is a supplement to Samsung Electronics and the LCD Technology (A) and (B), products 9B04M046 and 9B04M047, and presents the status as of 2004.

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