Samsung Electronics and LCD Technology (B)

Charles Dhanaraj; Young Soo Kim

商品編號：9B04M047
出版日期：2005/09/22
再版日期：
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：International Marketing;International Strategy;Product Development Alliances;New Product Development
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Korea
產業：Electric & Electronic Equipment Supplies
事件年度：2001

The liquid crystal display (LCD) group at Samsung Electronics is faced with a new product development challenge - should you go with a product that is well received in the market but the leadership is with the competition or with a product for which the market is yet to be tested but with some remote potential to leapfrog the competition. This is a supplement to Samsung Electronics and LCD Technology (A), product 9B04M046 and presents the status as of 2001.

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