Amway in China (B): Adapting to a Changing Environment

David Tan; Justin Tan

商品編號：9B04M036
出版日期：2004/10/09
再版日期：2009/10/14
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Supplement
涵蓋議題：China;Legal System;Marketing Channels;Corporate Culture;Government Regulation
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：China
產業：Retail Trade
事件年度：1998

The Chinese government has placed a ban on direct marketing. With direct marketing being the primary marketing method the company uses, it must respond to the changing social and political environment. This is a supplement to Amway in China (A): A New Business Model, product 9B04M035.

教學手冊：Amway in China (A) and (B) - Teaching Note
補充材料：