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Advanced Book Exchange: Geographic Growth of an Internet-based Business

Anthony Goerzen; Travis Cramb

商品編號:9B04M024
出版日期:2004/08/10
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Global Product;Internet;Internationalization;International Business
難易度:4 - Undergraduate/MBA
內容長度:20 頁
地域:Canada
產業:Miscellaneous Services
事件年度:2004

Advanced Book Exchange is an Internet-based used book marketer. It has been very successful, but larger firms such as Amazon and Barnes & Noble were looking into this market. The chief operating officer must decide whether to grow through geographic diversification or consolidate and stay focused on its current markets.

教學手冊:8B04M24
補充材料: