您選擇的商品

WestJet: Stakeholder Management in the Aftermath of September 11th

Christine Pearson; Ken Mark

商品編號:9B03C027
出版日期:2003/05/28
再版日期:2009/10/17
商品來源:
商品主題:Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Stakeholder Analysis;Uncertainty;Crisis Management
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:Canada
產業:Transportation and Warehousing
事件年度:2001

At WestJet, a regional airline service, the director of public relations and communications is wondering how best to manage journalist inquiries in the aftermath of the September 11 terrorist attacks. In the past, journalists were used to candid communication from WestJet and are expecting the same treatment this time around. Should the extraordinary circumstances presented necessitate a change in communications strategy?

教學手冊:WestJet: Stakeholder Management in the Aftermath of September 11th - Teaching Note
補充材料: