Note on the Implementation of Marketing Plans

Michael R. Pearce; Elizabeth Spracklin

商品編號：9B03A007
出版日期：2003/09/25
再版日期：2009/10/15
商品來源：
商品主題：Marketing
商品類型：Note
涵蓋議題：Marketing Planning;Marketing Execution;Marketing Organization;Implementation
難易度：4 - Undergraduate/MBA
內容長度：17 頁
地域：
產業：
事件年度：2003

This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change.

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