Planet Intra sold information management systems used to share information and data through a Web-based interface, giving the employees of an organization and its respective suppliers and customers access to the services. The chief executive had to determine what changes, if any, would be required to Planet Intra's overall strategy so that the venture capitalists funding the firm could achieve their desired return on investment. He must complete a valuation of the firm and formulate a detailed strategy by which the company can increase its sales and profits, becoming even more attractive to a potential purchaser.
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