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WestJet (B): The Entry of Zip Air Inc.

J. Nick Fry; Rod E. White

商品編號:9B02M036
出版日期:2005/06/22
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Supplement
涵蓋議題:Competitive Strategy;Rivalry;New Entrant;Competition
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:Canada
產業:Air Transportation
事件年度:1999

Since its start in the mid-1990s, WestJet Airlines, a regional carrier, has had continued growth and success with its low-fare flights and exceptional service. It has maintained this success despite the entry of smaller airlines into the market, which were taking advantage of the disruption caused by the amalgamation of Air Canada and Canadian Airlines, and despite the industry challenges experienced after the events of September 11, 2001. The founders of WestJet have scheduled a meeting to discuss how the company should respond to the announcement. This is a supplement to WestJet Looks East, product 9B00M036.

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