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Breaking the News to the Media

Alexandra Hurst; Ken Mark

商品編號:9B02C045
出版日期:2002/10/29
再版日期:2009/09/11
商品來源:
商品主題:Organizational Behaviour/Leadership; Communications
商品類型:Case (Pub Mat)
涵蓋議題:Employee Relations;Health Administration;Management Communication;Human Resources Management
難易度:4 - Undergraduate/MBA
內容長度:5 頁
地域:Canada
產業:Health Care Services
事件年度:2001

The Alberta government cut its health-care budget and the Edmonton Health Sciences Centre needed to find savings of $15 million. When the recommendation for cuts was announced to the medical staff, it was learned that 18 services would be cut. A group of surgeons attempted to challenge the inaccurate data on which the plan was based, but they were denied a review by the hospital administration. The surgeons had not been included in the consultation because the board decided that the surgeons could not be objective about the viability of their own programs. Convinced that the cuts would compromise the mission of the hospital, the frustrated surgeons decided to send a public statement to the local newspaper, and must decide how to approach the media. The related case, Edmonton Health Sciences Centre, product 9B02C046 looks at the issue from the boards perspective.

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