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Monsanto Europe (B)

Francis Spital; Henry W. Lane; David T.A. Wesley

商品編號:9B02A008
出版日期:2002/01/05
再版日期:2009/10/28
商品來源:
商品主題:International Business; Marketing
商品類型:Supplement
涵蓋議題:European Market;International Marketing;Agriculture;International Trade;Northeastern
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Germany; United Kingdom
產業:Manufacturing
事件年度:1998

This supplement to Monsanto Europe (A), product 9B02A007 discusses the non-acceptance to genetically modified products showing up in the poor performance of Monsanto's agricultural division, affecting its successful divisions and the survival of the company. In order to win back its respectable standing in the marketplace, Monsanto must develop new strategies to educate consumers and influence political decision makers in order to gain greater acceptance of its products.

教學手冊:Monsanto Europe (A) and (B) - Teaching Note
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