Future Shop: Retail Customer Research

Michael R. Pearce; Alykhan Alidina; Morley Ivers; Rachel Kay

商品編號：9B01A018
出版日期：2001/10/12
再版日期：2009/04/12
商品來源：
商品主題：Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Marketing Research;Consumer Satisfaction;Retail Marketing;Retailing
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Canada
產業：Retail Trade
事件年度：2000

Future Shop is a large retail store chain that specializes in audio, video, computer equipment and software, and appliances. A student group has conducted a research study of Future Shop customers' perception of the strengths and weaknesses of the chain and submitted their findings.

教學手冊：Future Shop: Retail Customer Research - Teaching Note
補充材料：