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Nash Jewellers

Carlie Bell; Elizabeth M.A. Grasby

商品編號:9B01A012
出版日期:2001/09/27
再版日期:
商品來源:Ivey
商品主題:Marketing
商品類型:Case (Field)
涵蓋議題:Market Strategy;Internet;Marketing Communication;Marketing Mix
難易度:1 - Introductory
內容長度:13 頁
地域:Canada
產業:Apparel and Accessory Stores
事件年度:2000

The owner of Nash Jewellers, a small owner-operated jewellery store, is deciding on building a Web site for his business. Before investing in the Web site he must decide if the site would be used solely as an advertising tool or as a vehicle to sell merchandise. He must also determine what the site would look like, what information it would contain and how it would affect the existing retail store and the business strategy.

教學手冊:8B01A12
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