Virtek Vision International Inc. was a publicly traded company that sold precision systems for laser templating and imaging to a wide range of industries. In 1999, with sales of $10 million, Virtek placed fourth on the Profit 100 list of Canada's fastest growing companies. In spite of this impressive performance, stock price continued to languish at less than $2 per share. The president and CEO firmly believed that the company had the potential to become a $100 million global player in the industrial laser business. His challenge was to develop a growth strategy that would realize this goal and respond to shareholders' increasing pressure for improved share price performance.
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