Foxy Originals manufactured and distributed its own exclusive line of hand-made necklaces at weekend festivals and to retailers in southern Ontario. They sold the necklaces at the festivals at wholesale prices and a number of their retailers complained. The two young partners of Foxy Originals had to decide whether to continue selling at festivals and to retailers at different prices, or to focus on a single distribution method and pricing strategy. They find there are challenges in charting a path for future growth while trying to preserve the "fun" aspects of running a business. Exploring the concept of discriminatory pricing and the relationship between profit, volume and margin, and how profitability can be affected by pricing distribution alternatives provides them with some options.
看看哪些人也有訂購？