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Euro-Air (B): Travel to Hong Kong

Paul W. Beamish

商品編號:9A99M044
出版日期:1999/12/17
再版日期:
商品來源:Ivey
商品主題:General Management/Strategy; International Business
商品類型:Supplement
涵蓋議題:Alliances;Service Quality;Communications;Compensation
難易度:4 - Undergraduate/MBA
內容長度:2 頁
地域:Canada; Hong Kong
產業:Air Transportation
事件年度:1999

This supplement to the Euro-Air (A) case, 9A99M015, serves to contrast what competitor airlines do with respect to service recovery and communication. The larger issue relates to our ability to use these two short cases to explore the nature and limitations of certain non-equity international alliances.

教學手冊:8A99M15
補充材料: