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Caron Furniture Ltee. (Revised)

Paul W. Beamish; Jonathon L. Calof; Anthony Goerzen

商品編號:9A99M025
出版日期:1999/10/08
再版日期:2000/02/11
商品來源:Ivey
商品主題:General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Trade;Location Strategy;Exports;Business Policy
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Canada; USA
產業:Furniture and Fixtures
事件年度:1997

The president of a Quebec-based producer of wood office furniture was assessing the company's future U.S. export strategy. Two options were being considered: continue with a combination of company salesforce and manufacturers' representatives or increase direct investment in showrooms and company sales staff. If the second option was chosen, decisions would be required on both the level of investment and the geographic focus.

教學手冊:8A99M25
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