Good Night Ben
商品編號：9A99E020
出版日期：1999/06/24
再版日期：
商品來源：Ivey
商品主題：Management Science
商品類型：Case (Field)
涵蓋議題：Internet;E-Commerce;Retailing;Product Management
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Canada
產業：Furniture; Home and Equipment Stores
事件年度：1998
Good Night Ben was a high-end baby furniture store based in a medium-sized southwestern city in Ontario, Canada. The store's proprietor, was an early adopter of the worldwide web as a way to "get the word out" about his store and products. Through his own experimentation, he has discovered numerous tricks and techniques for using the WWW to better develop the reputation of his company. In particular, he has discovered that he can take business away from distributors across the border in Detroit, due to the fact that shoppers in that region find his site on the worldwide web, compare his prices with the local Detroit outlets, and end up placing their orders with him. He then makes the deliveries himself, by truck. Interestingly, some of the furniture suppliers allocate exclusive distribution districts to their retailers. He is in effect using the WWW to end-run these exclusive distribution arrangements. His retail competitors in Detroit are becoming upset. How long the suppliers will allow this to go on, and what their response might be, are important issues the proprietor faces.
教學手冊：8A99E20
補充材料：